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The Internal CMO and Marketing Team Model Is Failing – Fractional Leadership Can Save You Money and Deliver Better Results

The traditional model of an internal CMO and marketing team is rapidly losing its viability and could sink your company.
  • AEO, Marketing
Oct 07, 2026

Marketplace: Answer Engine Optimization: Why Your Rankings Look Fine and Your Phone Doesn’t Ring

Answer engine optimization, or AEO, is the work of getting your business named inside AI-generated answers. Think Google's AI Overviews, ChatGPT, Perplexity, and Gemini.
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  • AEO, Marketing, Strategy
Oct 05, 2026

AI Can Get You Listed. Only People Can Get You Chosen.

Here's what a lot of AEO agencies won't tell you. Getting named by ChatGPT or Google's AI is step one. It is not the finish line.
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  • AEO, Marketing
Oct 05, 2026

AI, We Were Early. Here’s What It Taught Us.

We were learning how these models think. Training them. Testing what they picked up, what they ignored, and what made them recommend one business over another.
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  • AEO
Oct 05, 2026

Your Customers Stopped Clicking. Your Money Left With Them.

For twenty years the game was simple. Rank on page one, get the click, win the customer. That game is ending.
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  • Marketing
Sep 06, 2026

Stuck Is Specific

Companies stall at three predictable ceilings. Below $5M, positioning lives in the founder's head. Between $5M and $10M, the handoffs between marketing and sales break.
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  • Marketing
Feb 19, 2025

Stop Gambling Your Company’s Future: Fix Your Brand, Marketing, and Sales Strategy

The success of your company isn’t determined by luck—it’s determined by strategy. Yet, too many businesses are rolling the dice with their brand, marketing, and sales message, hoping for results without a focused, data-driven approach. It’s time to stop gambling and start winning.
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Forget better—be different, be dominant.

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