Contact
Menu

what we have
learned is
now your
advantage.

The Internal CMO and Marketing Team Model Is Failing – Fractional Leadership Can Save You Money and Deliver Better Results

The traditional model of an internal CMO and marketing team is rapidly losing its viability and could sink your company.
  • Brand, Category Design
Nov 26, 2024

Your Category Is More Important Than Your Brand

Here’s the truth most businesses miss: your brand is only as strong as the category it competes in.
Read More >
  • Brand, Category Design
Nov 19, 2024

Unpacking Boken’s BVF: The Framework for Market Domination

Your business deserves more than incremental improvements—it deserves a transformative adventure. That’s why we developed the Boken Value Framework (BVF), a comprehensive system designed to save businesses 60–70% of marketing dollars while producing significantly better results.
Read More >
  • Leadership
Nov 16, 2024

Marketing, Sales, Advertising, Brand, and Culture: Untangling the Knot in a Post-AI World

Read More >
  • Marketing
Nov 13, 2024

The Key to Sustainable Growth: Why Conversion Rate Optimization (CRO) Is a Game Changer for Your Organization

Read More >
  • Startups
Nov 12, 2024

Why Boken is the Smarter Choice for Startups: Fractional Marketing, Strategy, and CMO Services

Startups are in a league of their own. You’re not just building a business—you’re often creating something the world has never seen.
Read More >
  • Category Design
Nov 05, 2024

Why “Different” is better than “Better” — And how Boken can help you dominate your market

The truth is, no matter how much it hurts to hear it, people don’t or can’t care about your brand before they know what the category is.
Read More >

Forget better—be different, be dominant.

let's get
started,
shall we?