In the crowded world of business, the rules of growth have shifted, and traditional marketing approaches often fall short. At Boken, we believe that your business deserves more than incremental improvements—it deserves a transformative adventure. That’s why we developed the Boken Value Framework (BVF), a comprehensive system designed to save businesses 60–70% of marketing dollars while producing significantly better results.
BVF isn’t just a process; it’s a philosophy—a roadmap to uncover your company’s potential, define your market space, and build sustainable growth. Here, we’ll unpack each phase of BVF, explain the tools and processes involved, and demonstrate how it can transform your business.
What is BVF Worth?
The BVF approach is equivalent to having an entire in-house strategy and marketing team working seamlessly for your business. Hiring such a team would typically cost upwards of $250,000-$500,000 annually, with additional expenses for tools, training, and campaign execution. However, Boken delivers the same level of strategic expertise and execution at 70% of the cost, ensuring exceptional results without breaking the bank.
The real value of BVF lies in its ability to align your business around a cohesive strategy, avoid wasteful spending, and maximize impact. Without this process, businesses often resort to running ads or campaigns in isolation, leading to underwhelming results and lost opportunities.
The Five Phases of BVF
1. Foundation: Clarity & Alignment
Every great strategy starts with a clear foundation. The Foundation phase ensures your team is aligned, your vision is solidified, and your goals are actionable.
Key Tools and Processes:
- Vision/Traction Organizer (V/TO): Define your company’s vision, mission, and core values.
- Business Model Canvas: Map out your business model and identify key drivers of success.
- Persona Canvases: Create detailed profiles of your ideal customers to better understand their needs and motivations.
- EOS Rocks and Scorecards: Establish measurable goals and align your team with accountability structures.
Impact: Companies that skip this step often lack focus, leading to scattered efforts and wasted resources. By starting with clarity, BVF ensures every decision is purposeful and every action moves your business closer to its goals.
2. Positioning: Building Your Category
To dominate your market, you must own your category. This phase positions your business as a leader in a unique market space, making competitors irrelevant.
Key Tools and Processes:
- Category Design Toolkit: Identify whitespace opportunities and reframe the market around your strengths.
- Point of View (POV) Triangle: Articulate a compelling perspective that sets your company apart.
- Category Scoring Metrics: Evaluate opportunities using metrics like Total Addressable Market (TAM).
- Category Flywheel: Develop a vision for sustainable growth and category leadership.
Impact: Without clear positioning, your brand risks being “just another option.” BVF ensures you set the rules of the game, capturing customer mindshare and market value.
3. Narrative: Crafting the Story
Your story is your most powerful tool for connection. This phase focuses on crafting a narrative that resonates with your audience and positions your business as the solution to their problems.
Key Tools and Processes:
- StoryBrand Brandscript: Define your customer as the hero, their problem, and how you provide the solution.
- Category Narrative: Build a narrative that differentiates your business and aligns with your category.
- Visuals and Messaging: Develop branding elements that amplify your story.
- Real-World Feedback: Test and refine your narrative with customer input.
Impact: Many companies run ads with weak messaging, wasting money on campaigns that don’t convert. BVF ensures your story is compelling and consistent across all touchpoints, turning prospects into loyal customers.
4. Execution: Activating the Category
Strategy without execution is just theory. In this phase, we turn plans into action with high-impact campaigns that bring your category and narrative to life.
Key Tools and Processes:
- Lightning Strike Launch: Execute bold, coordinated campaigns to dominate attention.
- Omnichannel Marketing: Develop strategies across digital ads, events, and social media.
- Early Adopter Targeting: Build momentum by focusing on key customer segments.
- Continuous Improvement: Use data to measure results and iterate quickly.
Impact: Businesses often rush into ad campaigns without a cohesive plan, leading to poor ROI. BVF’s structured approach ensures every campaign is optimized for maximum impact.
5. Growth: Sustaining Momentum
Success isn’t just about launching—it’s about sustaining growth. This phase ensures your business scales effectively while maintaining its category leadership.
Key Tools and Processes:
- Growth Plan: Align marketing, sales, and product development around a unified strategy.
- Key Metrics: Track critical indicators like Monthly Recurring Revenue (MRR) and customer retention.
- Lean Testing: Refine and iterate based on market feedback.
- Advocacy Programs: Turn customers into brand ambassadors with loyalty initiatives and testimonials.
Impact: Many businesses falter after an initial burst of growth. BVF ensures you have a roadmap to sustain success and scale efficiently.
What Happens When You Skip This Process?
Skipping BVF and diving straight into ads or traditional marketing might seem like a faster route, but it’s a costly mistake. Without a clear strategy, your campaigns are likely to miss the mark, leading to:
- Wasted Money: Running ads without clear positioning often results in low ROI and high customer acquisition costs.
- Brand Confusion: Inconsistent messaging confuses customers, diluting your impact and reducing trust.
- Missed Opportunities: Without a category strategy, you risk being just another player in a crowded market.
What Sets Boken Apart
At Boken, we believe in doing things differently. Unlike traditional agencies that focus solely on campaigns, we partner with you to build a comprehensive strategy that drives results. BVF combines deep strategic insights with creative execution, ensuring every dollar you spend delivers measurable outcomes.
Our name, “Boken,” means “adventure” in Japanese. We believe every business is on an adventure to uncover its full potential and achieve market dominance. With BVF, we’re here to guide you every step of the way.
Ready to Redefine Growth?
Your business deserves more than cookie-cutter marketing campaigns. It deserves a transformative process that positions you as the leader in your market. At Boken, we don’t just run ads or build websites—we help you own your category and achieve sustainable growth.
Let’s embark on this adventure together. Reach out today, and let’s build something extraordinary.
