How Non-Profits and SMEs Can Maximize Social Media Before Christmas
December is crunch time for non-profits and small businesses, but it’s also one of the best times to connect with your audience. With Christmas just around the corner, here are practical tips to boost your social media presence without overwhelming your followers. This approach is all about being effective, helpful, and human.
Focus on the Holiday Spirit and Value
Your audience is already in holiday mode. Lean into the season by crafting content that resonates with their mindset.
- For non-profits: Share stories of impact. Highlight the lives your organization has touched and how donations or involvement make a difference.
- For SMEs: Showcase how your products or services can solve holiday pain points or enhance their celebrations. Avoid being overly salesy—focus on how you add value.
Be Visual and Personal
Visual content grabs attention. Use high-quality images or short videos that feel warm and personal.
- Try behind-the-scenes holiday preparations, staff shoutouts, or sneak peeks of festive offerings.
- Include heartfelt captions that invite your audience to engage, like asking them to share their favorite holiday memories or traditions.
Create a Countdown or Series
Countdowns build anticipation and engagement.
- For non-profits: Create a “12 Days of Giving” series with a specific need or story each day leading up to Christmas.
- For SMEs: Run a daily tip, product highlight, or giveaway that ties into the holiday season.
Leverage Stories and Reels
Stories and Reels are perfect for short, engaging updates.
- Use them to share quick thank-you messages, holiday greetings, or a behind-the-scenes look at your operations.
- Keep it authentic—people love seeing the human side of your brand.
Offer Something Exclusive
Give your followers a reason to engage.
- Non-profits: Share exclusive updates on how donations are being used or offer downloadable holiday-themed resources.
- SMEs: Promote special holiday discounts, gift guides, or limited-time bundles that are only available through your social media.
Timing: When to Post for Maximum Impact
The timing of your posts matters, especially in the busy lead-up to Christmas.
- Weekdays: Post between 9 AM and 12 PM, when people are starting their day or taking a break.
- Weekends: Focus on Saturday mornings around 10 AM, as people are generally more relaxed.
- Key Dates: Post on December 18th to remind people about last-minute donations or purchases, and December 23rd for those scrambling to make final decisions.
Engage, Don’t Blast
Rather than overwhelming people with constant posts, focus on engagement.
- Reply to comments and messages promptly to build trust.
- Ask open-ended questions in your posts to encourage conversation.
- Run polls or quizzes in Stories to make your audience feel involved.
Make It Easy for People to Act
Whether you’re raising funds or driving sales, reduce friction.
- Add clear calls-to-action (CTAs) that lead directly to donation pages or product listings.
- Use trackable links in your bio or captions to measure success and optimize for future campaigns.
Optimize for Mobile
Most of your audience will be viewing posts on their phones. Keep text concise, use vertical video formats, and ensure your visuals pop even on small screens.
Don’t Forget Gratitude
The holidays are a time for giving, but also for thanking.
- Non-profits: Post a heartfelt thank-you video to donors and volunteers.
- SMEs: Show appreciation for your customers and offer something small in return, like a holiday discount code or free resource.
Plan Ahead and Stay Consistent
With only a couple of weeks left before Christmas, consistency is key. Plan your posts ahead of time to stay organized and ensure you hit all the important dates. Use scheduling tools to maintain a steady presence without scrambling last minute.
By focusing on connection, value, and timing, your holiday social media strategy can make a lasting impact without feeling intrusive. This is your opportunity to build trust, deepen relationships, and finish the year strong.
