Fact: Companies still using pre-pandemic marketing methods see 60% lower ROI.
Marketing has changed drastically since 2020. What worked before doesn’t cut it anymore. Consumer habits have shifted, technology has advanced, and expectations are higher. If your strategies haven’t evolved, your business might be falling behind.
Why 2020 Tactics Are Failing
1. How Consumer Behavior Has Changed
- Online Growth: E-commerce sales have jumped by over 50% since 2019 (Statista). Shoppers expect smooth online experiences and engaging digital content.
- Personalization Rules: About 80% of people say they’re more likely to buy from brands that make their experiences feel personal (Epsilon). Generic ads? They’re ignored.
2. Privacy Is the New Normal
- Privacy laws like GDPR and CCPA are reshaping how businesses use customer data. Reliance on outdated targeting methods is risky and ineffective.
3. People Use Multiple Platforms
- Today, customers switch between social media, email, websites, and in-store shopping. Companies that don’t connect the dots lose 45% of potential engagement (McKinsey).
What Works in 2025
1. AI Takes Over Routine Tasks
- AI can predict trends, analyze data, and automate tasks like email campaigns.
- Try This: Use tools like HubSpot or ActiveCampaign for smarter customer journeys.
- Why Experts Help: Setting up AI systems requires tech skills and ongoing adjustments to stay effective.
2. Your Own Data Beats Borrowed Data
- Building a direct connection with customers is essential. Loyalty programs and website analytics are great ways to collect first-party data.
- Try This: Start a referral program that rewards customers for sharing preferences.
- Why Experts Help: Experts, like the team at Boken, can design a strategy that works and ensures compliance with privacy laws.
3. Content That Matches Buyer Needs
- Content isn’t just about writing. It’s about creating blogs, videos, and social posts that guide customers’ decisions.
- Try This: Use tools like SEMrush to find trending topics your audience cares about.
- Why Experts Help: Professionals understand how to mix storytelling with SEO for better results.
4. Messages Across All Platforms
- Consistent messaging builds trust, whether it’s on Instagram, email, or your website.
- Try This: Tools like Hootsuite make it easier to manage multiple platforms.
- Why Experts Help: Unified campaigns need a creative touch and technical know-how to perform well.
The Cost of Staying Stuck
Stat: Modern marketing can boost ROI by 70% in just one year (Harvard Business Review).
Using outdated methods doesn’t just cost money. It costs opportunities:
- Wasted Budget: Ineffective campaigns waste time and resources.
- Losing Ground: Competitors with newer tactics will attract your customers.
- Customer Frustration: Shoppers expect convenience and personalization. If you can’t deliver, they’ll move on.
Get a Free Audit from Boken
We want to help businesses thrive. That’s why we offer a free audit. It’s designed to:
- Pinpoint what’s holding you back.
- Suggest specific improvements.
- Show you how to grow with modern tools.
What’s Included:
- A review of your online presence.
- Actionable insights to improve.
- Tips on the latest trends for your industry.
Your business deserves strategies that match today’s world. AI, personalized content, and omnichannel campaigns aren’t just buzzwords—they’re essentials. Let Boken show you how to make them work for your business. Schedule your free audit today and start seeing results.
