Launch your startup 5x faster and save 60-70%—Boken’s fractional CMO contracts deliver capital, growth, and efficiency.
While many startups dream of leading their market, few take the bold steps needed to define a clear category vision and build a brand powerful enough to shape their future.
Boken’s Category Design Program is built to guide you through these critical steps. It starts with crafting a strategic narrative—the story that defines your category and positions your business as the solution. We call it your Category POV.
This narrative becomes your guiding star, aligning your marketing, sales, culture, and product around a shared vision. From there, we use creativity and strategy to ensure your startup shows up as the category leader through bold brand design, an engaging website, targeted campaigns, and a strategic category launch.
Our holistic approach to category creation ensures your customers remember and choose you—not just for being “better” but for being the only one offering something truly your own. Let’s make your startup unforgettable.
process.
EOS is a proven system that helps organizations clarify their vision, improve teamwork, and achieve measurable growth. It’s designed to simplify how leaders manage their organizations by focusing on six key components: Vision, People, Data, Issues, Process, and Traction.
Most startups can’t afford a full-time executive team with expertise in strategy, branding, and marketing. That’s why we offer a fractional leadership model—bringing Boken’s 45+ years of combined creative and marketing experience to help you strategize and execute impactful work. We save startups 60-70% of brand, creative, content, and marketing expenses by providing high-quality, cost-effective solutions.
The flywheel starts with Category Design because most markets are dominated by a Category King taking 60-70% of the share, leaving others to fight over scraps. Even with a unique product, defining and owning your category is critical to becoming the leader.
Once your category is clear, Boken’s fractional team builds the branding, marketing, and creative assets to tell your story, educate the market, and position you as the go-to solution—avoiding the crowded “red ocean.” With the right strategy, you won’t just compete; you’ll dominate.
