Phlow IV entered a crowded market of IV treatment options, but they needed more than a brand or website—they needed strategic clarity and a category to call their own.
We helped them define Mobile & Custom IV Health, a category they’re uniquely positioned to dominate. By introducing two key customer problems—“My energy and health needs are unique to my blood data” and “I’m too busy to make another doctor appointment”—we reframed the market and positioned Phlow IV as the transformative solution.
Now, Phlow IV isn’t just another option; they’re the leader in a category that solves pressing, overlooked problems. That’s the power of category design, and it’s what we do best at Boken.
Mobile & Custom IV Health
Case Study: Phlow IV would have paid $425,000 if they hired a team or $180,000 if they were to piece out the work to multiple firms. Boken was able to deliver fractional leadership and execution in 3 months and saved them 80% of the cost.
Services
strategy & category vision
Research & Insights
EOS Strategic Planning
Category Discovery & Naming
Messaging & Content
Brand Architecture
brand design
Visual identity
brand guidelines
website design & copy
founder presentations
campaign development
video & content production
fractional team
on-demand leadership
integrated collaboration
scalable expertise
eBook Content
design
social media
advertising & big data
press release
"without a doubt, a unicorn, a vital part of our journey"
