There are countless booking apps out there—mainstream giants and niche players alike—making the booking app market a brutal arena. When Nestor approached us, they were facing a tough reality: being a “better” app wasn’t enough. Without a clear category, they risked being another drop in the ocean.
What Nestor needed was a category of their own to escape the noise. Enter AI Booking for Solo Professionals—a category designed to deliver hands-free growth for an underserved market of solo professionals who are too busy to manage bookings themselves. By reframing their value through category design, we set the stage for content, education, press, and partnerships to make Nestor the go-to solution.
Yes, the app and logo are stunning. But what truly stands out is how Nestor trusted us to align story, visuals, and strategy into what they now call a “magic experience” for their customers. More than a booking app, Nestor became a category leader.
AI Booking For Solo Professionals
Case Study: If Nestor had built an in-house team to achieve the strategic clarity, design excellence, and go-to-market execution we provided, it would have cost them $530,000. Instead, we delivered world-class results for 66% less, yielding a 194% ROI. By partnering with Boken, Nestor avoided the expense and risk of traditional approaches while claiming leadership in their category.
At Boken, we’re here to do more than market your product—we help you own your category and dominate your market. Let’s create your “magic experience” together.
Services
strategy & category vision
Research & Insights
EOS Strategic Planning
Category Discovery & Naming
Messaging & Content
Brand Architecture
brand design
Visual identity
brand guidelines
website design & copy
founder presentations
campaign development
video & content production
fractional team
on-demand leadership
integrated collaboration
scalable expertise
app design
design
social media
advertising & big data
press release
"without a doubt, a unicorn, a vital part of our journey"
