Avanlee Care introduced a groundbreaking app to the caregiver market, bringing a much-needed solution for family communication and health monitoring. However, they faced significant challenges: adult children didn’t see themselves as caregivers, lacked education about available resources, and were disconnected from the idea of prioritizing their own well-being.
Boken stepped in to solve these challenges holistically. We built investor decks that fueled momentum, secured press coverage, crafted trade show materials, and developed presentations for Walmart and Morgan Stanley. We established a cohesive brand strategy, created ebooks, content, and executed a full-scale marketing strategy to position them for success.
What truly set Avanlee Care apart was category design. We positioned them as the Caregiver 360 App, a category uniquely focused on addressing the needs of caregivers alongside care receivers. Unlike other health tech apps that centered solely on the person being cared for, Avanlee Care identified and solved a critical gap—supporting caregivers with resources, self-care tools, and actionable insights.
Caregiver 360 App
Case Study: Achieving this level of strategic clarity, investor readiness, sales enablement, web presence, campaigns, and brand excellence would typically require a $650,000 investment to build an internal team. Instead, Avanlee Care partnered with Boken and received all go-to-market materials for just $250,000, saving over 60% while positioning themselves to lead their category.
At Boken, we’re not just marketers—we’re category designers, ensuring our clients dominate their markets with precision and purpose.
Services
strategy & category vision
Research & Insights
EOS Strategic Planning
Category Discovery & Naming
Messaging & Content
Brand Architecture
brand design
Visual identity
eBooks & Customer Research
website design & copy
founder presentations
campaign development
video & content production
Caregiver Documentaries
fractional team
on-demand leadership
integrated collaboration
scalable expertise
app design
design
social media
advertising & big data
press release
"without a doubt, a unicorn, a vital part of our journey"
