In Japanese, “Boken” means “adventure”—and that’s precisely what we believe every owner, leader, and startup needs to achieve market dominance. At Boken, we don’t just create marketing campaigns; we embark on a journey with you to uncover your brand’s potential and help you claim your unique space in the market.
Like many agencies, we were once frustrated with traditional marketing approaches. Post-COVID, the world shifted, and so did the rules of growth. That frustration turned into an obsession: discovering what it takes for our clients to win. The answer? True partnership, hard work, and data-driven strategies.
Boken’s Value Framework
To help our clients succeed, we developed the Boken Value Framework (BVF)—a comprehensive system designed to save 60-70% of marketing dollars while producing significantly better results. BVF isn’t just a process; it’s a philosophy that blends strategy, creativity, and execution to unlock your company’s full potential.
BVF is built around five critical stages that address the modern customer’s journey and the challenges of today’s market.
1. Foundation: Clarity & Alignment
We help you establish a clear vision and align your team with actionable goals:
- Define your organizational vision, mission, and core values (EOS Vision/Traction Organizer).
- Map your business model (Strategyzer Business Canvas).
- Develop detailed persona canvases to understand your ideal customers.
- Set measurable goals using EOS Rocks and Scorecards.
- Align stakeholders with effective communication and accountability structures.
2. Positioning: Building Your Category
Position your business as a leader in a unique market category:
- Identify whitespace opportunities with the Category Design Toolkit.
- Develop a compelling Point of View (POV Triangle).
- Score category opportunities using metrics like TAM (Total Addressable Market).
- Build a vision for long-term market dominance with a Category Flywheel.
3. Narrative: Crafting the Story
Your story is your brand’s most powerful asset. We help you:
- Create a StoryBrand Brandscript that defines your hero (customer), problem, and solution.
- Build a compelling category narrative to differentiate your business.
- Develop brand visuals and messaging that align with your story.
- Test and refine your narrative with real-world feedback.
4. Execution: Activating the Category
We turn strategy into action with high-impact campaigns:
- Plan and execute a “Lightning Strike” launch to dominate market attention.
- Create omnichannel marketing strategies (digital ads, events, social media).
- Target early adopters to build momentum and advocacy.
- Measure results and iterate quickly for continuous improvement.
5. Growth: Sustaining Momentum
We help you scale and sustain growth with proven strategies:
- Develop a clear growth plan aligned with marketing, sales, and product development.
- Track key metrics like MRR (Monthly Recurring Revenue) and retention.
- Test, refine, and iterate using lean principles.
- Foster customer advocacy through loyalty programs and testimonials.
- Scale thought leadership with engaging content and strategic partnerships.
What Sets Us Apart
Do we run ads? Absolutely—but only after we’ve crafted a marketing strategy that guarantees those ads deliver results. Do we build websites? Of course—but only after we’ve developed a message that converts because your website should be more than just a pretty face.
Too often, companies overspend on stagnant internal teams or believe that throwing money at ads alone will spark growth. These expensive mistakes leave businesses stuck. At Boken, we ensure every dollar is invested strategically to deliver measurable outcomes.
Let us guide you on your brand’s adventure. Together, we’ll redefine what growth looks like and help you dominate your market. Ready to get started? Let’s talk.
