Every year, thousands of acres are lost to preventable wildfires, devastating communities and ecosystems. Jeff and the team at Forest & Range knew they needed a smarter way to reach ranches, businesses, developments, and property owners most at risk—and to position their forest mastication services as the ultimate solution to wildfire spread.
Boken partnered with Forest & Range to design a comprehensive data-driven strategy. By isolating at-risk properties, we developed targeted education materials, showing owners how to access grants and funding options that made Forest & Range’s services not only essential but also affordable.
This wasn’t just about identifying opportunities—it was about creating a new category of wildfire prevention. By layering predictive fire data, government relief programs, and hyper-specific property insights, Forest & Range not only educated property owners but also positioned themselves as the hero brand they were destined to be.
The results? Hundreds of thousands of dollars saved in advertising, allowing Forest & Range to scale their mastication services efficiently and at an unprecedented level.
This is the power of category design, marketing leadership, and big data at its finest.
Wildfire Preventive Mastication
Reaching thousands of ideal property owners is no small task. For Forest & Range, the traditional route would have meant spending hundreds of thousands of dollars on regional advertising—blanketing areas where many properties didn’t even have trees. To build the necessary infrastructure, Jeff would have faced the daunting costs of hiring a full-time CMO ($200k), a data specialist ($200k), a web design team ($50k), and a branding agency ($20k-$40k).
For just $80k—a fraction of the total cost—Boken delivered a comprehensive, data-driven solution. We identified the right property owners, created compelling educational materials, and streamlined access to grants, ensuring Forest & Range could offer their services affordably and effectively.
By combining marketing leadership, cutting-edge data intelligence, and fractional expertise, Boken provided everything Forest & Range needed to scale their wildfire prevention efforts—without the bloated overhead.
This is the power of a category-design brand agency with flexible, cost-efficient solutions.
Services
strategy & category vision
Big-data research
Data layering and aggregation
Category Design
brand design
Brand upgrade
Content
Website
fractional team
CMO Leadership
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