Are you still relying only on SEO, Google Ads, or Meta to drive your business growth? If so, you’re likely missing out on smarter, faster, and higher-ROI advertising strategies. It’s time to explore what’s beyond these overused tactics.
This isn’t just about reaching more people—it’s about reaching the right people with precision. Below, we dive into five high-impact advertising options that modern marketers are using to stay ahead.
1. Geofencing Ads: Reach Customers Where They Are
Imagine this: Your ad pops up on someone’s phone while they’re shopping next door to your business. That’s geofencing. By drawing a virtual boundary around specific locations, you can target users in real time when they’re most likely to act.
- Why It Works: You’re delivering ads to people based on where they are—like near your store, a competitor, or an event.
- Data Says: Location-based ads can boost conversion rates by up to 20%.
- Who’s Using It: Retailers, gyms, and event organizers use geofencing to attract hyper-local customers.
2. Connected TV (CTV) Ads: TV Ads for the Streaming Generation
Traditional TV ads are out; CTV ads are in. These ads show on platforms like Roku, Amazon Fire TV, or Apple TV and target specific households based on demographics or interests.
- Why It Works: With 82% of households using a connected TV, this channel delivers video ads to a massive audience that’s already engaged.
- ROI Highlight: Video ads on CTV platforms often achieve 90%+ completion rates.
- Pro Tip: Advertise during prime streaming hours to maximize exposure.
3. OTT Ads: Take Over the Streaming Scene
OTT (Over-The-Top) ads let you reach users who’ve ditched cable for streaming services like Hulu or Peacock. These ads blend TV-quality impact with the data-driven targeting of digital ads.
- Why It Works: You’re meeting audiences where they’re already engaged without wasting dollars on irrelevant eyeballs.
- Key Insight: Households exposed to OTT ads often show a 50% lift in purchase intent.
- Best For: Brands looking to reach cord-cutters with dynamic, engaging video content.
4. Podcast Ads: Trusted Voices, Real Results
Podcast listeners trust their hosts’ recommendations. This makes podcast ads—especially host-read ones—incredibly effective. Plus, with the growing popularity of podcasts, you can connect with niche audiences.
- Why It Works: Listeners are highly engaged, with a 71% brand recall rate for podcast ads.
- Quick Fact: 60% of listeners say they’ve made a purchase based on a podcast ad.
- Pro Tip: Sponsor podcasts that align directly with your audience’s interests.
5. eRadio Ads: Reinventing Radio Advertising
Streaming radio platforms like Spotify, Pandora, and iHeartRadio bring the power of radio into the digital age. These platforms let you target users by location, music preferences, and even device type.
- Why It Works: eRadio delivers the broad appeal of radio with the precision of digital targeting.
- Big Stat: Digital audio advertising spending grew 24% last year alone—a testament to its effectiveness.
- Use Case: Promote local events or seasonal sales to listeners on their commute.
Think Beyond the Basics
Relying on traditional digital strategies alone can limit growth. To scale effectively and achieve standout ROI, it’s time to expand your advertising toolkit with smarter, more targeted approaches.
Steps to Get Started:
- Analyze Your Current Ads: Are they delivering the returns you need?
- Pick a New Channel: Start small with one of these options and measure performance.
- Get Expert Help: Partner with specialists to ensure your campaigns hit the mark.
Look, it’s your company. If you’re reading this, you’ve probably wondered if you’re leaving money on the table with your marketing. If you know deep down that your campaigns could be doing more—reaching the right people and generating better returns—let’s have a conversation. Change is tough, but the rewards of getting it right are worth it. Whether it’s geofencing, CTV, OTT, podcast, or eRadio ads, there are endless opportunities to reach your audience like never before.
Contact us today to explore these channels and create campaigns that actually convert.
