McCall Homes faced a challenge: their website, while functional, no longer reflected the excellence and craftsmanship that defined their work. It felt dated and lacked the appeal necessary to connect with their audience. After the disruptions of the pandemic, they also needed to reestablish their brand presence and recognition in a market where rising interest rates and post-COVID uncertainties made attracting homebuyers more challenging than ever.
To address these needs, we partnered with McCall Homes to refresh their online presence and realign their brand with their reputation for quality. The new website was designed to showcase their homes with clarity and elegance while emphasizing their commitment to building strong communities. Coupled with a focused strategy to increase brand awareness, McCall Homes positioned themselves to continue growing despite the shifting market landscape, ensuring they remained top of mind for homebuyers navigating a competitive environment.
Custom Homebuilder
Creating a beautiful, modern website for a master-builder community requires a balance of functionality, aesthetics, and user experience. Think of it as your digital showcase—a Zillow-like platform tailored to highlight the uniqueness of your homes and the lifestyle your community offers.
A successful site starts with an intuitive design that seamlessly guides users through property listings, community features, and builder information. High-quality visuals, interactive floor plans, and immersive neighborhood tours bring the experience to life. Modern websites must also prioritize mobile responsiveness, ensuring the site performs beautifully on any device. Integrating smart search tools, filtering options, and call-to-action features like scheduling tours or contacting sales reps makes it effortless for users to connect with your team.
By combining sleek design with robust functionality, you create a platform that not only attracts but engages and converts potential buyers. This digital-first approach positions your brand as innovative, accessible, and aligned with the expectations of today’s homebuyers.
Services
strategy & category vision
brand design
fractional team
"without a doubt, a unicorn, a vital part of our journey"