category
design
brand
agency.

Boken helps owners dominate their industry by capturing over 70% of their potential market share through a category design process, establishing brand equity and market authority.

Brands that lead their category lead their market.

Being the only choice wins every time. We help brands shape how they’re seen so your market works for you, not against you.

Forest & Range

Wildfire Prevention Specialist

Avanlee Care

Caregiver 360 App

Phlow IV

Customized IV treatment

Nestor Labs

AI Booking App For Solo Professionals

our
approach.

We merge the strategic expertise of category design with the creative power of a leading brand agency.

Our approach is built around the three critical phases every category-defining brand must master:
 

Strategy & Vision
Stop wasting money. Strategy is where it all begins—understanding your customer’s deepest needs, defining your Ideal Customer Profile (ICP), and building a clear, measurable plan to crush your goals. No fluff, just results.

Leadership & Accountability
The old staff model is dead—and hiring multiple agencies? That’s a data mess and a budget killer. At Boken, we’ve mastered the fractional leader and team model to save startups, SMEs, and non-profits serious cash while driving alignment, efficiency, and execution.

Category Design & Brand Execution
Define your category. Build a brand that commands attention. Launch campaigns that fuel adoption and growth. Don’t just compete—own your space and lead your category.

Shape the future. Start with Boken.

our experience —
Your advantage.

November 26, 2024

Your Category Is More Important Than Your Brand

Here’s the truth most businesses miss: your brand is only as strong as the category it competes in.
Read More >

Be the Rocket, We’ll Be Mission Control

let's get
started,
shall we?